Why aren’t insurers on Facebook?

The question comes from Reinsurance Girl, Mairi Mallon. A surprising number of insurers – Lloyd’s of London, Scor, QBE, Hannover Re – have failed to create their own area on Facebook. For them, Wikipedia has created an automatic entry. (To her list, I’d add Berkshire Hathaway – see the screen shot. Click for larger.)

Oops

Now Mairi isn’t suggesting that these insurers have exposed themselves to reputation risk. Anyone can change a Wikipedia entry, and any damaging information will likely find its way to Facebook. And creating a Facebook page takes all of about one minute.

But I think she’s being a bit hard on insurers. Here is a shot of Apple Computer’s Facebook page:

Oops-2

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One thought on “Why aren’t insurers on Facebook?

  1. […] Reinsurance Girl Mairi Mallon digs further into the company pages that Wikipedia spontaneously generates, which could be a bane to companies trying to protect their reputation. I touched on the issue here. […]

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