The question comes from Reinsurance Girl, Mairi Mallon. A surprising number of insurers – Lloyd’s of London, Scor, QBE, Hannover Re – have failed to create their own area on Facebook. For them, Wikipedia has created an automatic entry. (To her list, I’d add Berkshire Hathaway – see the screen shot. Click for larger.)
Now Mairi isn’t suggesting that these insurers have exposed themselves to reputation risk. Anyone can change a Wikipedia entry, and any damaging information will likely find its way to Facebook. And creating a Facebook page takes all of about one minute.
But I think she’s being a bit hard on insurers. Here is a shot of Apple Computer’s Facebook page: